WW2 New Zealand Sweetheart Collar Insignia

The WW2 New Zealand Sweetheart Collar Insignia is a piece of personal jewelry associated with the New Zealand armed forces during the Second World War. Typically presented as a token by servicemen to loved ones at home, sweetheart insignia served as symbols of connection and support during periods of separation. This example takes the form of a miniature collar badge, often crafted in brass or silver-toned metals, and features design elements linked to New Zealand military units or national emblems, such as the fern or the kiwi. Measuring approximately 20-30mm, the insignia would be worn discreetly on civilian clothing, particularly on collars or lapels. Production of these items was both official and private, resulting in variations in style and materials. Sweetheart insignia like this provide insight into the social history of the war, reflecting both military identity and the personal experiences of those on the home front.